Friday, February 6, 2015

Women of the 1940s, 50s and 60s

Emily Simski
February 6, 2015
Second Blog Entry

Women of the 40s, 50s, and 60s
            Women in the 1940s, 50s, and 60s were treated with not much respect as many people thought that they would. This was the time that women were being broadcast to American families across the country in the media and advertisement. In Andi Zeisler’s book “Feminism and Pop Culture”, especially the second chapter “American Dreams, Stifled Realities”, was not only the birth of modern pop culture, but it was also the period when women were force to be covered up as well as “The Curse of the Happy Housewife”.
            This whole idea of how women were treated in movies was through a system known as The Hays Code. For those of you who don’t know what that is, The Hays Code was designed to tamper with any image that may give people the wrong message. For example, on screen kisses were brief, violence and crimes were handled in the shadows, and the idea of showing belly buttons was a no-no. I can understand why during this time people weren't allowed to expose themselves, but what if someone wanted to take a chance? Apparently the code was, as page 31 of “Feminism and Pop Culture” says, “designed to put the genie back into the bottle-and the wife back into the kitchen”. Due to this, some movies such as The Divorcee, Red- Headed Woman and The Blue Angel were “covered up” due to “no-no forms of media”.
            It wasn't until the era of mid-1940s to early 1960s sitcom shows that made Americans think about women in that era. Instead of focusing on the women themselves, these shows decided to focus on the roles of women instead. Some of these shows include The Honeymooners, I Love Lucy, Father Knows Best and The Donna Reed Show. Each of these women were known as “The Housewife” where they did all the work while the husband was at work. However, women like Lucille Ball (who played the title character in I Love Lucy), were never afraid to bring some humor to the screen, even if Lucy did get in trouble with Ricky sometimes (or maybe every time). These women weren't afraid to be loud and to “break away from the curse” of being a housewife to the man and children.

            Women in this era were shown to be another use for ads as well as used in the media as the housewife of the time. I find myself really enjoying this book of Zeisler’s because I love how she uses topics that everyone knows as well as relate to. Shows such as I Love Lucy, in my opinion, are used as reminders today to show everyone that women don’t have to be just the person who cooks, cleans and mends the clothes while the husband is at work. These sitcom women weren't afraid of breaking out of their comfort zone. While the women in the movies didn't have the same chance as the TV girls, at least they were given a chance to share the screen with men.  

1 comment:

  1. I also found it interesting that it was a part of the Hays Code for women not being able to show even their belly buttons on television, they should have been given a chance to branch out and be themselves not be told what to do and who to be. I also agree with the fact women have always been seen as the "housewife," but it is good that woman such as Lucille Balle was able to bring humor to the screen because it was different for a women to do that type of thing, she was branching out and as you said it was good for Americans to notice that during this era.

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